Transmedia storytelling during the COVID-19 pandemic: Marvel’s WandaVision and Zack Snyder’s Justice League
The COVID-19 pandemic accelerated the importance of streaming within the context of commercial transmedia strategies. While cinemas have remained closed, studios have used streaming to extend audience engagement, and experiment with transmedia strategies attached to large intellectual properties. Th...
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| Format: | Journal Article |
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University of Illinois at Chicago Library
2022
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| Online Access: | https://firstmonday.org/ojs/index.php/fm/article/view/11784 http://hdl.handle.net/20.500.11937/88841 |