Demystifying the impact of customer participation on citizenship behaviors through interpersonal attraction and its contingencies
This paper addresses the lack of clarity on the linkage between customer participation (CP) and customer citizenship behavior (CCB) by using reinforcement theory to investigate the mediating role of interpersonal attraction (IPA) and the moderating effect of three types of reinforcers (people, task,...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Elsevier
2022
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| Online Access: | http://hdl.handle.net/20.500.11937/88831 |