Predictors of behavioral intention to adopt e-AgriFinance app among the farmers in Sarawak, Malaysia
Purpose: This study examines the predictors of behavioral intention of farmers to adopt a mobile agricultural finance application called e-AgriFinance using the Unified Theory of Acceptance and Use of Technology (UTAUT) and perceived cost as an additional predictor. Design/methodology/approach: Usin...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Language: | English |
| Published: |
EMERALD GROUP PUBLISHING LTD
2022
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/88790 |
| _version_ | 1848765084469297152 |
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| author | Omar, Quistina Yap, CS Yap Ho, P.L. Keling, William |
| author_facet | Omar, Quistina Yap, CS Yap Ho, P.L. Keling, William |
| author_sort | Omar, Quistina |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Purpose: This study examines the predictors of behavioral intention of farmers to adopt a mobile agricultural finance application called e-AgriFinance using the Unified Theory of Acceptance and Use of Technology (UTAUT) and perceived cost as an additional predictor. Design/methodology/approach: Using a questionnaire survey, data are collected from 337 farmers in Sarawak, Malaysia. The collected data are analyzed using partial least squares structural equation modelling (PLS-SEM). Findings: The research finds that performance expectancy, effort expectancy, social influence and facilitating conditions are positively related to behavioral intention to adopt the e-AgriFinance app, with social influence being the strongest predictor. Perceived cost is also found to be positively related to behavioral intention which contradicts the prediction of the model. Research limitations/implications: This study contributes to the use of UTAUT in predicting the adoption of mobile agricultural finance applications among farmers. Practical implications: For practice, this study provides implications for the Sarawak government to promote digital and financial inclusivity for all communities. This study also provides insights into important features of the e-AgriFinance app for digital finance providers to develop the apps that will be well accepted by farmers in the future. Originality/value: This research is one of the few studies that focused on farmers' mobile technology adoption in agribusiness from the perspective of an emerging economy. |
| first_indexed | 2025-11-14T11:29:38Z |
| format | Journal Article |
| id | curtin-20.500.11937-88790 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T11:29:38Z |
| publishDate | 2022 |
| publisher | EMERALD GROUP PUBLISHING LTD |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-887902022-06-30T03:59:55Z Predictors of behavioral intention to adopt e-AgriFinance app among the farmers in Sarawak, Malaysia Omar, Quistina Yap, CS Yap Ho, P.L. Keling, William Science & Technology Life Sciences & Biomedicine Agricultural Economics & Policy Food Science & Technology Agriculture Unified theory of acceptance and use of technology Perceived cost Mobile agricultural finance application INFORMATION-TECHNOLOGY USER ACCEPTANCE UNIFIED THEORY SERVICES SYSTEMS MOTIVATION TRUST USAGE UTAUT Purpose: This study examines the predictors of behavioral intention of farmers to adopt a mobile agricultural finance application called e-AgriFinance using the Unified Theory of Acceptance and Use of Technology (UTAUT) and perceived cost as an additional predictor. Design/methodology/approach: Using a questionnaire survey, data are collected from 337 farmers in Sarawak, Malaysia. The collected data are analyzed using partial least squares structural equation modelling (PLS-SEM). Findings: The research finds that performance expectancy, effort expectancy, social influence and facilitating conditions are positively related to behavioral intention to adopt the e-AgriFinance app, with social influence being the strongest predictor. Perceived cost is also found to be positively related to behavioral intention which contradicts the prediction of the model. Research limitations/implications: This study contributes to the use of UTAUT in predicting the adoption of mobile agricultural finance applications among farmers. Practical implications: For practice, this study provides implications for the Sarawak government to promote digital and financial inclusivity for all communities. This study also provides insights into important features of the e-AgriFinance app for digital finance providers to develop the apps that will be well accepted by farmers in the future. Originality/value: This research is one of the few studies that focused on farmers' mobile technology adoption in agribusiness from the perspective of an emerging economy. 2022 Journal Article http://hdl.handle.net/20.500.11937/88790 10.1108/BFJ-04-2021-0449 English EMERALD GROUP PUBLISHING LTD restricted |
| spellingShingle | Science & Technology Life Sciences & Biomedicine Agricultural Economics & Policy Food Science & Technology Agriculture Unified theory of acceptance and use of technology Perceived cost Mobile agricultural finance application INFORMATION-TECHNOLOGY USER ACCEPTANCE UNIFIED THEORY SERVICES SYSTEMS MOTIVATION TRUST USAGE UTAUT Omar, Quistina Yap, CS Yap Ho, P.L. Keling, William Predictors of behavioral intention to adopt e-AgriFinance app among the farmers in Sarawak, Malaysia |
| title | Predictors of behavioral intention to adopt e-AgriFinance app among the farmers in Sarawak, Malaysia |
| title_full | Predictors of behavioral intention to adopt e-AgriFinance app among the farmers in Sarawak, Malaysia |
| title_fullStr | Predictors of behavioral intention to adopt e-AgriFinance app among the farmers in Sarawak, Malaysia |
| title_full_unstemmed | Predictors of behavioral intention to adopt e-AgriFinance app among the farmers in Sarawak, Malaysia |
| title_short | Predictors of behavioral intention to adopt e-AgriFinance app among the farmers in Sarawak, Malaysia |
| title_sort | predictors of behavioral intention to adopt e-agrifinance app among the farmers in sarawak, malaysia |
| topic | Science & Technology Life Sciences & Biomedicine Agricultural Economics & Policy Food Science & Technology Agriculture Unified theory of acceptance and use of technology Perceived cost Mobile agricultural finance application INFORMATION-TECHNOLOGY USER ACCEPTANCE UNIFIED THEORY SERVICES SYSTEMS MOTIVATION TRUST USAGE UTAUT |
| url | http://hdl.handle.net/20.500.11937/88790 |