Predictors of behavioral intention to adopt e-AgriFinance app among the farmers in Sarawak, Malaysia
Purpose: This study examines the predictors of behavioral intention of farmers to adopt a mobile agricultural finance application called e-AgriFinance using the Unified Theory of Acceptance and Use of Technology (UTAUT) and perceived cost as an additional predictor. Design/methodology/approach: Usin...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Language: | English |
| Published: |
EMERALD GROUP PUBLISHING LTD
2022
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/88790 |