Being in the right place: A natural field experiment on the causes of position effects in individual choice

This paper aims to better understand why individuals tend to select items at the top of lists. Within a natural field experiment, we randomize the order in which new economics research papers are presented in email alerts and measure the subsequent download activity. Our novel disaggregate data allo...

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Main Authors: Harris, Mark, Novarese, M., Wilson, C.M.
Format: Journal Article
Language:English
Published: ELSEVIER 2022
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/88778
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author Harris, Mark
Novarese, M.
Wilson, C.M.
author_facet Harris, Mark
Novarese, M.
Wilson, C.M.
author_sort Harris, Mark
building Curtin Institutional Repository
collection Online Access
description This paper aims to better understand why individuals tend to select items at the top of lists. Within a natural field experiment, we randomize the order in which new economics research papers are presented in email alerts and measure the subsequent download activity. Our novel disaggregate data allows us to evidence i) how position effects vary across users, ii) the order in which users select their items, and iii) how position effects are related to users’ selection orders. Overall, the findings are most consistent with an explanation of choice fatigue where users consider the listed items in a downwards-then-upwards order.
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spelling curtin-20.500.11937-887782022-06-27T07:54:51Z Being in the right place: A natural field experiment on the causes of position effects in individual choice Harris, Mark Novarese, M. Wilson, C.M. Social Sciences Economics Business & Economics Position effect Order effect Choice fatigue Prominence Lists CONSUMER SEARCH BALLOT POSITION ORDER PROMINENCE RANKINGS IMPACT This paper aims to better understand why individuals tend to select items at the top of lists. Within a natural field experiment, we randomize the order in which new economics research papers are presented in email alerts and measure the subsequent download activity. Our novel disaggregate data allows us to evidence i) how position effects vary across users, ii) the order in which users select their items, and iii) how position effects are related to users’ selection orders. Overall, the findings are most consistent with an explanation of choice fatigue where users consider the listed items in a downwards-then-upwards order. 2022 Journal Article http://hdl.handle.net/20.500.11937/88778 10.1016/j.jebo.2021.12.004 English ELSEVIER restricted
spellingShingle Social Sciences
Economics
Business & Economics
Position effect
Order effect
Choice fatigue
Prominence
Lists
CONSUMER SEARCH
BALLOT POSITION
ORDER
PROMINENCE
RANKINGS
IMPACT
Harris, Mark
Novarese, M.
Wilson, C.M.
Being in the right place: A natural field experiment on the causes of position effects in individual choice
title Being in the right place: A natural field experiment on the causes of position effects in individual choice
title_full Being in the right place: A natural field experiment on the causes of position effects in individual choice
title_fullStr Being in the right place: A natural field experiment on the causes of position effects in individual choice
title_full_unstemmed Being in the right place: A natural field experiment on the causes of position effects in individual choice
title_short Being in the right place: A natural field experiment on the causes of position effects in individual choice
title_sort being in the right place: a natural field experiment on the causes of position effects in individual choice
topic Social Sciences
Economics
Business & Economics
Position effect
Order effect
Choice fatigue
Prominence
Lists
CONSUMER SEARCH
BALLOT POSITION
ORDER
PROMINENCE
RANKINGS
IMPACT
url http://hdl.handle.net/20.500.11937/88778