Why Should Impulse Buying be Restricted to Product Purchases? Investigating its Relevance And Incidence in Services Context

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Why Should Impulse Buying be Restricted to Product Purchases? Investigating its Relevance And Incidence in Services Context

Impulse buying is a common phenomenon in consumer behavior however it has been studied mostly in the context of product purchases and not services. In today–s market, consumers spend much more time and resources in buying and consuming services compared to products. Moreover, most consumers act impu...

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Bibliographic Details
Main Author:	Sharma, Piyush
Format:	Conference Paper
Published:	2014
Online Access:	http://hdl.handle.net/20.500.11937/88692

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