Why Should Impulse Buying be Restricted to Product Purchases? Investigating its Relevance And Incidence in Services Context
Impulse buying is a common phenomenon in consumer behavior however it has been studied mostly in the context of product purchases and not services. In today–s market, consumers spend much more time and resources in buying and consuming services compared to products. Moreover, most consumers act impu...
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| Format: | Conference Paper |
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2014
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| Online Access: | http://hdl.handle.net/20.500.11937/88692 |