Interactive effects of brand reputation and ESG on green bonds success: A sustainable investment perspective
This paper shows that brand reputation alone may not be sufficient to help firms successfully issue green bonds and that they may need superior corporate social responsibility performance in the form of high ESG (Environmental, Social, and Governance) scores to unlock the full potential of their bra...
| Main Authors: | Cheng, Louis TW, Sharma, Piyush, Broadstock, David |
|---|---|
| Format: | Journal Article |
| Published: |
Wiley-Blackwell
2022
|
| Online Access: | http://hdl.handle.net/20.500.11937/88679 |
Similar Items
ESG investment and risks: conceptualise the unexpected
by: Mohamed Yousop, Nur Liyana, et al.
Published: (2023)
by: Mohamed Yousop, Nur Liyana, et al.
Published: (2023)
Brand reputation and consumer behaviour:
what is the impact of consumer behaviour on brand reputational crisis?
by: Sajdeh, Dhruv
Published: (2013)
by: Sajdeh, Dhruv
Published: (2013)
‘Take Back Control’: The implications of Brexit uncertainty on investor perception of ESG reputational events
by: Akyildirim, E., et al.
Published: (2024)
by: Akyildirim, E., et al.
Published: (2024)
Impact of product differentiation, marketing investments and brand equity on pricing strategies
by: Davcik, N., et al.
Published: (2015)
by: Davcik, N., et al.
Published: (2015)
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
by: Chieng, Fayrene, et al.
Published: (2021)
by: Chieng, Fayrene, et al.
Published: (2021)
Green bonds and traditional and emerging investments: Understanding connectedness during crises
by: Xu, D., et al.
Published: (2024)
by: Xu, D., et al.
Published: (2024)
ESG performance, investor attention, and company reputation: threshold model analysis based on panel data from listed companies in China
by: Meng, Tiantian, et al.
Published: (2023)
by: Meng, Tiantian, et al.
Published: (2023)
Interactive impact of EWOM message characteristics on online brand outcomes: Towards an integrative framework
by: Alqahtani, Abdulaziz, et al.
Published: (2023)
by: Alqahtani, Abdulaziz, et al.
Published: (2023)
The ESG Shift: Role of ESG in Modern Business Strategies
by: Aminath Iba, Naseer, et al.
Published: (2024)
by: Aminath Iba, Naseer, et al.
Published: (2024)
Interactive Effects of Psychological Contracts on Service Brand Evaluations
by: Kingshott, Russel, et al.
Published: (2020)
by: Kingshott, Russel, et al.
Published: (2020)
Reputation ontology for reputation systems
by: Chang, Elizabeth, et al.
Published: (2006)
by: Chang, Elizabeth, et al.
Published: (2006)
Reputation ontology for reputation systems
by: Chang, Elizabeth, et al.
Published: (2005)
by: Chang, Elizabeth, et al.
Published: (2005)
The signaling power of the investment banks’ reputation on the
performance of IPOs on Bursa Malaysia
by: Lin, Yong Tong, et al.
Published: (2015)
by: Lin, Yong Tong, et al.
Published: (2015)
Exploring the dark side of third-party certification effect in B2B relationships: A professional financial services perspective
by: Cheng, Louis TW, et al.
Published: (2021)
by: Cheng, Louis TW, et al.
Published: (2021)
Creating sustainable snack food business success through brand experience and brand loyalty
by: Ng, Kim-Soon, et al.
Published: (2018)
by: Ng, Kim-Soon, et al.
Published: (2018)
Interactive impact of religiosity, spirituality and materialism on the consumer demand for spiritual brands in the emerging markets
by: Sharma, Piyush, et al.
Published: (2018)
by: Sharma, Piyush, et al.
Published: (2018)
Bridging Research Perspectives ‐ Advances in Branding, Advertising and Promotions
by: Sharma, Piyush
Published: (2017)
by: Sharma, Piyush
Published: (2017)
The effects of celebrity endorsement on brand reputation and consumer behaviour among UTAR students
by: Foo, Nicolette Ni En
Published: (2024)
by: Foo, Nicolette Ni En
Published: (2024)
The effect of project success on corporate reputation of the public sector organizations in Pakistan
by: Hassan, Mazlan, et al.
Published: (2017)
by: Hassan, Mazlan, et al.
Published: (2017)
The effect of project success on corporate reputation of the public sector organizations in Pakistan
by: Irfan, Muhammad, et al.
Published: (2017)
by: Irfan, Muhammad, et al.
Published: (2017)
Are Strong Brands a Source of Competitive Advantage in the Virtual World?
by: Sharma, Piyush
Published: (2012)
by: Sharma, Piyush
Published: (2012)
Effects of project management maturity, sustainability and governance mediated by project success on corporate reputation of public sector organizations in Pakistan
by: Irfan, Muhammad
Published: (2018)
by: Irfan, Muhammad
Published: (2018)
Success begets success! Exploring the carry-over effects of total underwriting effort on post-IPO issuer firm outcomes
by: Cheng, L.T.W., et al.
Published: (2023)
by: Cheng, L.T.W., et al.
Published: (2023)
Explore the Interactive Influence of EWOM Message Characteristics and Formats on Online Brand Outcomes in the Context of Twitter: A Comprehensive Model
by: Alqahtani, Abdulaziz, et al.
Published: (2023)
by: Alqahtani, Abdulaziz, et al.
Published: (2023)
Developing and Managing a Successful Academic Career
by: Sharma, Piyush
Published: (2017)
by: Sharma, Piyush
Published: (2017)
The Influences of Brand Perceived Quality, Green Brand Perceived Value and Green Brand Satisfaction on the Formulation of Green Brand Equity
by: Ng, Pui Fong
Published: (2013)
by: Ng, Pui Fong
Published: (2013)
City brand personality of Kuala Terengganu for image and reputation enhancement / Muhamad Fazil Ahmad
by: Ahmad, Muhamad Fazil
Published: (2018)
by: Ahmad, Muhamad Fazil
Published: (2018)
The effect of customer-brand relationship investments on customer
engagement: an imperative for sustained competitiveness
by: Zuraidah Zainol,, et al.
Published: (2015)
by: Zuraidah Zainol,, et al.
Published: (2015)
Accounting regulatory issues on investments in Islamic bonds
by: Abdul Rahman, Abdul Rahim
Published: (2003)
by: Abdul Rahman, Abdul Rahim
Published: (2003)
ESG Indices, Sustainable Practices and Strategic Competitiveness within the
Modern Business Landscape
by: Sun, Lee Peng, et al.
Published: (2024)
by: Sun, Lee Peng, et al.
Published: (2024)
Navigating the Complexities of ESG Integration: Challenges, Opportunities
and Path to Sustainable Corporate Development
by: Gao, Huiping, et al.
Published: (2024)
by: Gao, Huiping, et al.
Published: (2024)
ESG Criteria and the Cost of Debt
by: Kuss, Simon Marius
Published: (2021)
by: Kuss, Simon Marius
Published: (2021)
ESG in focus: the Australian evidence
by: Galbreath, Jeremy
Published: (2013)
by: Galbreath, Jeremy
Published: (2013)
UMPSA recognised globally in ESG
by: Mimi Rabita, Abd Wahit
Published: (2023)
by: Mimi Rabita, Abd Wahit
Published: (2023)
The Impact of Green Finance Policy on Corporate ESG Performance:Evidence from China’s Listed Companies
by: Gao, Yuyang
Published: (2022)
by: Gao, Yuyang
Published: (2022)
Building successful university entrepreneurial centre may leverage the reputation of Universiti Putra Malaysia
by: Abdullah, Zulhamri, et al.
Published: (2014)
by: Abdullah, Zulhamri, et al.
Published: (2014)
Product Innovation ‐ Key to Marketing Success? Some Lessons from FMCG Firms in Europe
by: Sharma, Piyush
Published: (2015)
by: Sharma, Piyush
Published: (2015)
Determinants of social performance efficiency of ESG and Non-ESG firms: evidence from Southeast Asian countries
by: Ali, Muhammad Hafiz, et al.
Published: (2022)
by: Ali, Muhammad Hafiz, et al.
Published: (2022)
Building Stronger Brands in Emerging Markets: Challenges and Opportunities
by: Sharma, Piyush, et al.
Published: (2018)
by: Sharma, Piyush, et al.
Published: (2018)
Using gamification to create brand love in online retailing: Brand engagement and value co-creation perspective
by: Malik, Garima, et al.
Published: (2023)
by: Malik, Garima, et al.
Published: (2023)
Similar Items
-
ESG investment and risks: conceptualise the unexpected
by: Mohamed Yousop, Nur Liyana, et al.
Published: (2023) -
Brand reputation and consumer behaviour:
what is the impact of consumer behaviour on brand reputational crisis?
by: Sajdeh, Dhruv
Published: (2013) -
‘Take Back Control’: The implications of Brexit uncertainty on investor perception of ESG reputational events
by: Akyildirim, E., et al.
Published: (2024) -
Impact of product differentiation, marketing investments and brand equity on pricing strategies
by: Davcik, N., et al.
Published: (2015) -
Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment
by: Chieng, Fayrene, et al.
Published: (2021)