Interactive effects of brand reputation and ESG on green bonds success: A sustainable investment perspective

This paper shows that brand reputation alone may not be sufficient to help firms successfully issue green bonds and that they may need superior corporate social responsibility performance in the form of high ESG (Environmental, Social, and Governance) scores to unlock the full potential of their bra...

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Bibliographic Details
Main Authors: Cheng, Louis TW, Sharma, Piyush, Broadstock, David
Format: Journal Article
Published: Wiley-Blackwell 2022
Online Access:http://hdl.handle.net/20.500.11937/88679