Leveraging cultural and relational capabilities for business model innovation: The case of a digital media EMMNE

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Leveraging cultural and relational capabilities for business model innovation: The case of a digital media EMMNE

This paper uses an in-depth qualitative case study of a family-owned emerging market multinational enterprise (EMMNE), specializing in digital and electronic media, to explore how EMMNEs can potentially leverage their technological, cultural, and relational capabilities to deliver superior business...

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Bibliographic Details
Main Authors:	Malik, Ashish, Sharma, Piyush, Kingshott, Russel, Laker, Benjamin
Format:	Journal Article
Published:	Elsevier 2022
Online Access:	http://hdl.handle.net/20.500.11937/88677

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