Leveraging cultural and relational capabilities for business model innovation: The case of a digital media EMMNE
This paper uses an in-depth qualitative case study of a family-owned emerging market multinational enterprise (EMMNE), specializing in digital and electronic media, to explore how EMMNEs can potentially leverage their technological, cultural, and relational capabilities to deliver superior business...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
Elsevier
2022
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| Online Access: | http://hdl.handle.net/20.500.11937/88677 |