Leveraging cultural and relational capabilities for business model innovation: The case of a digital media EMMNE

This paper uses an in-depth qualitative case study of a family-owned emerging market multinational enterprise (EMMNE), specializing in digital and electronic media, to explore how EMMNEs can potentially leverage their technological, cultural, and relational capabilities to deliver superior business...

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Main Authors: Malik, Ashish, Sharma, Piyush, Kingshott, Russel, Laker, Benjamin
Format: Journal Article
Published: Elsevier 2022
Online Access:http://hdl.handle.net/20.500.11937/88677
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author Malik, Ashish
Sharma, Piyush
Kingshott, Russel
Laker, Benjamin
author_facet Malik, Ashish
Sharma, Piyush
Kingshott, Russel
Laker, Benjamin
author_sort Malik, Ashish
building Curtin Institutional Repository
collection Online Access
description This paper uses an in-depth qualitative case study of a family-owned emerging market multinational enterprise (EMMNE), specializing in digital and electronic media, to explore how EMMNEs can potentially leverage their technological, cultural, and relational capabilities to deliver superior business and relationship quality outcomes for its clients. An in-depth analysis reveals how this EMMNE transformed its business model. Furthermore, building on a firm’s resource-based view (RBV), specifically, dynamic capabilities, this research examines how this EMMNE leveraged its cultural and relational capabilities and created a social and values-based context through HRM practices suited for its contextual conditions. Such a context and organizational capabilities collectively enabled business model innovation to deliver sustained value to its clients domestically and in other emerging markets. We discuss our findings and conclude with implications for theory and practice.
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institution Curtin University Malaysia
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last_indexed 2025-11-14T11:29:15Z
publishDate 2022
publisher Elsevier
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spelling curtin-20.500.11937-886772022-06-16T05:44:37Z Leveraging cultural and relational capabilities for business model innovation: The case of a digital media EMMNE Malik, Ashish Sharma, Piyush Kingshott, Russel Laker, Benjamin This paper uses an in-depth qualitative case study of a family-owned emerging market multinational enterprise (EMMNE), specializing in digital and electronic media, to explore how EMMNEs can potentially leverage their technological, cultural, and relational capabilities to deliver superior business and relationship quality outcomes for its clients. An in-depth analysis reveals how this EMMNE transformed its business model. Furthermore, building on a firm’s resource-based view (RBV), specifically, dynamic capabilities, this research examines how this EMMNE leveraged its cultural and relational capabilities and created a social and values-based context through HRM practices suited for its contextual conditions. Such a context and organizational capabilities collectively enabled business model innovation to deliver sustained value to its clients domestically and in other emerging markets. We discuss our findings and conclude with implications for theory and practice. 2022 Journal Article http://hdl.handle.net/20.500.11937/88677 Elsevier restricted
spellingShingle Malik, Ashish
Sharma, Piyush
Kingshott, Russel
Laker, Benjamin
Leveraging cultural and relational capabilities for business model innovation: The case of a digital media EMMNE
title Leveraging cultural and relational capabilities for business model innovation: The case of a digital media EMMNE
title_full Leveraging cultural and relational capabilities for business model innovation: The case of a digital media EMMNE
title_fullStr Leveraging cultural and relational capabilities for business model innovation: The case of a digital media EMMNE
title_full_unstemmed Leveraging cultural and relational capabilities for business model innovation: The case of a digital media EMMNE
title_short Leveraging cultural and relational capabilities for business model innovation: The case of a digital media EMMNE
title_sort leveraging cultural and relational capabilities for business model innovation: the case of a digital media emmne
url http://hdl.handle.net/20.500.11937/88677