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Environmental Sustainability and Brand Loyalty within Cultural Dimensions: A Comparison between Vietnam and Australia

Brand loyalty is a significant goal and motivation for retailers. The study explores this link in relation to environmental sustainability within the context of a developing country, namely Vietnam. Conducted in 2020, it uses a quantitative online survey of 578 Facebook participants from Vietnam and...

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Bibliographic Details
Main Author:	Ho, Khanh Ngoc Bich
Format:	Thesis
Published:	Curtin University 2021
Online Access:	http://hdl.handle.net/20.500.11937/88664

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