Environmental Sustainability and Brand Loyalty within Cultural Dimensions: A Comparison between Vietnam and Australia
Brand loyalty is a significant goal and motivation for retailers. The study explores this link in relation to environmental sustainability within the context of a developing country, namely Vietnam. Conducted in 2020, it uses a quantitative online survey of 578 Facebook participants from Vietnam and...
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| Format: | Thesis |
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Curtin University
2021
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| Online Access: | http://hdl.handle.net/20.500.11937/88664 |