Online Shopping Adoption within Hong Kong—An Empirical Study
Previous research shows that there is a positive relationship betweenInternet users and online shoppers in most markets. Yet while onlineusage has nearly doubled in Hong Kong in recent years, the adoption ofonline shopping has been relatively slow. This study examines the attitudinal,demographic and...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Singapore Institute of Management
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/8858 |
| _version_ | 1848745781372125184 |
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| author | Hynes, Niki Ping, S. |
| author_facet | Hynes, Niki Ping, S. |
| author_sort | Hynes, Niki |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Previous research shows that there is a positive relationship betweenInternet users and online shoppers in most markets. Yet while onlineusage has nearly doubled in Hong Kong in recent years, the adoption ofonline shopping has been relatively slow. This study examines the attitudinal,demographic and behavioural characteristics of Hong Kong onlineusers. This study partially confirms previous findings in that attitudetowards online shopping and the intention to purchase online are higheramong males under 45. Importantly, previous online purchasing suggestsno differences in adoption between males and females. |
| first_indexed | 2025-11-14T06:22:49Z |
| format | Journal Article |
| id | curtin-20.500.11937-8858 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T06:22:49Z |
| publishDate | 2009 |
| publisher | Singapore Institute of Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-88582017-02-28T01:30:42Z Online Shopping Adoption within Hong Kong—An Empirical Study Hynes, Niki Ping, S. Previous research shows that there is a positive relationship betweenInternet users and online shoppers in most markets. Yet while onlineusage has nearly doubled in Hong Kong in recent years, the adoption ofonline shopping has been relatively slow. This study examines the attitudinal,demographic and behavioural characteristics of Hong Kong onlineusers. This study partially confirms previous findings in that attitudetowards online shopping and the intention to purchase online are higheramong males under 45. Importantly, previous online purchasing suggestsno differences in adoption between males and females. 2009 Journal Article http://hdl.handle.net/20.500.11937/8858 Singapore Institute of Management restricted |
| spellingShingle | Hynes, Niki Ping, S. Online Shopping Adoption within Hong Kong—An Empirical Study |
| title | Online Shopping Adoption within Hong Kong—An Empirical Study |
| title_full | Online Shopping Adoption within Hong Kong—An Empirical Study |
| title_fullStr | Online Shopping Adoption within Hong Kong—An Empirical Study |
| title_full_unstemmed | Online Shopping Adoption within Hong Kong—An Empirical Study |
| title_short | Online Shopping Adoption within Hong Kong—An Empirical Study |
| title_sort | online shopping adoption within hong kong—an empirical study |
| url | http://hdl.handle.net/20.500.11937/8858 |