Online Shopping Adoption within Hong Kong—An Empirical Study
Previous research shows that there is a positive relationship betweenInternet users and online shoppers in most markets. Yet while onlineusage has nearly doubled in Hong Kong in recent years, the adoption ofonline shopping has been relatively slow. This study examines the attitudinal,demographic and...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Singapore Institute of Management
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/8858 |