Antecedents of Store Loyalty - Exploring the Role of Store Affect
This paper investigated the role of store affect on store loyalty, a topic that has not been explored adequately. It examined the mediating role of store affect in relationships between store loyalty and its antecedents namely perceived value and store trust. The data were collected from 470 shopper...
| Main Authors: | , , |
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| Format: | Conference Paper |
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ANZAM
2012
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| Online Access: | http://www.anzam.org/conference-material/past-event-material/ http://hdl.handle.net/20.500.11937/8855 |