Consumer Perceptions of CSR Communication: An Experimental Investigation
Corporate social responsibility (CSR) communication has always faced challenges posed by consumer scepticism and the attribution of CSR motives. This experimental study focuses on empirically testing informational, narrative, ambiguous and invitational CSR message approaches. The results show that e...
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| Format: | Thesis |
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Curtin University
2021
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| Online Access: | http://hdl.handle.net/20.500.11937/88431 |