Investigating Impulse Buying and Variety Seeking: Towards a General Theory of Hedonic Purchase Behaviors

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Investigating Impulse Buying and Variety Seeking: Towards a General Theory of Hedonic Purchase Behaviors

Impulse buying (IB) and variety seeking (VS) are both quite prevalent among today’s consumers influencing their day-to-day judgments and decision-making, making their study significant and relevant to the study of modern consumer’s behavior for academic researchers as well as marketing practitioners...

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Bibliographic Details
Main Authors:	Sharma, Piyush, Sivakumaran, B.
Format:	Conference Paper
Published:	2015
Online Access:	http://hdl.handle.net/20.500.11937/88187

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