Investigating Impulse Buying and Variety Seeking: Towards a General Theory of Hedonic Purchase Behaviors
Impulse buying (IB) and variety seeking (VS) are both quite prevalent among today’s consumers influencing their day-to-day judgments and decision-making, making their study significant and relevant to the study of modern consumer’s behavior for academic researchers as well as marketing practitioners...
| Main Authors: | , |
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| Format: | Conference Paper |
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2015
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| Online Access: | http://hdl.handle.net/20.500.11937/88187 |