Investigating Individual Differences in Customer Complaint Behavior: Towards a Comprehensive Conceptual Framework
There is little research exploring the complex psychological processes underlying individual differences in customer reactions to similar dissatisfaction situations i.e., whether to complain or not, whom to complain to and the methods used for complaining. In this research, we address these gaps by...
| Main Authors: | , |
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| Format: | Conference Paper |
| Published: |
2005
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| Online Access: | http://hdl.handle.net/20.500.11937/88186 |