Store Environment and Impulse Buying Behavior: A Super-Market Perspective

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Store Environment and Impulse Buying Behavior: A Super-Market Perspective

Most consumers buy impulsively at one time or another and impulse purchases contribute a significant proportion of the sales in super-markets (Miller 2002; Mogelonsky 1998). Impulse buying is a hedonically motivated affect-laden behaviour and hence, an attractive and pleasant store environment is li...

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Bibliographic Details
Main Authors:	Sivakumaran, B., Sharma, Piyush
Format:	Conference Paper
Published:	2005
Online Access:	http://hdl.handle.net/20.500.11937/88184

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