Store Environment and Impulse Buying Behavior: A Super-Market Perspective
Most consumers buy impulsively at one time or another and impulse purchases contribute a significant proportion of the sales in super-markets (Miller 2002; Mogelonsky 1998). Impulse buying is a hedonically motivated affect-laden behaviour and hence, an attractive and pleasant store environment is li...
| Main Authors: | , |
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| Format: | Conference Paper |
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2005
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| Online Access: | http://hdl.handle.net/20.500.11937/88184 |