Consumer attitude and intention toward ridesharing
This paper aims to examine the factors affecting consumer’s intention to participate in the sharing economy in particular toward ridesharing services. Data were collected from UberX users in Australia (n = 278) and New Zealand (n = 295) using online survey and analysed through Structural Equation Mo...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Published: |
2020
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| Online Access: | http://hdl.handle.net/20.500.11937/88086 |