Call centres, quality of work life and HRM practices

Purpose – The paper seeks to determine whether and how the quality of working life (QWL) varies between call centres (CCs) in the in-house/outsourced, public and private sectors and the implications of these findings on human resource management (HRM). Design/methodology/approach – This paper report...

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Bibliographic Details
Main Authors: Connell, Julia, Hannif, Z.
Format: Journal Article
Published: Emerald Group Publishing Limited 2009
Subjects:
Online Access:http://hdl.handle.net/20.500.11937/8768
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author Connell, Julia
Hannif, Z.
author_facet Connell, Julia
Hannif, Z.
author_sort Connell, Julia
building Curtin Institutional Repository
collection Online Access
description Purpose – The paper seeks to determine whether and how the quality of working life (QWL) varies between call centres (CCs) in the in-house/outsourced, public and private sectors and the implications of these findings on human resource management (HRM). Design/methodology/approach – This paper reports on findings derived through empirical qualitative case study research in two Australian CCs: Govtcall, an in-house, public-sector CC, and Sales plus, an outsourced, private-sector CC. Quality of work life outcomes are determined through in-depth interviews with CSOs, supervisors and managers, where a comparative approach is utilised. Findings – The in-house, public-sector CC Govtcall emerges as being inferior in terms of job content, working hours and managerial/supervisory style and strategies. Conversely, Sales plus features a management model that is more akin to what would be expected in a CC operating under a professional service model. Research limitations/implications – The sample size was limited to two CCs; thus, the findings may not be representative of the wider CC context. Practical implications – A productivity orientation and employee focus are not a mutually exclusive phenomenon. Union presence and public-sector status do not guarantee better working conditions and higher QWL. Managerial styles and strategies have a significant impact on QWL in the CC context. Originality/value – QWL is an under-researched area where CCs are concerned. Similarly, much of the existing CC research is based on the private sector, despite the public sector emerging as a large user of CC operations.
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institution Curtin University Malaysia
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publishDate 2009
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spelling curtin-20.500.11937-87682017-09-13T14:35:05Z Call centres, quality of work life and HRM practices Connell, Julia Hannif, Z. Job satisfaction Call centres Australia Human resource management Purpose – The paper seeks to determine whether and how the quality of working life (QWL) varies between call centres (CCs) in the in-house/outsourced, public and private sectors and the implications of these findings on human resource management (HRM). Design/methodology/approach – This paper reports on findings derived through empirical qualitative case study research in two Australian CCs: Govtcall, an in-house, public-sector CC, and Sales plus, an outsourced, private-sector CC. Quality of work life outcomes are determined through in-depth interviews with CSOs, supervisors and managers, where a comparative approach is utilised. Findings – The in-house, public-sector CC Govtcall emerges as being inferior in terms of job content, working hours and managerial/supervisory style and strategies. Conversely, Sales plus features a management model that is more akin to what would be expected in a CC operating under a professional service model. Research limitations/implications – The sample size was limited to two CCs; thus, the findings may not be representative of the wider CC context. Practical implications – A productivity orientation and employee focus are not a mutually exclusive phenomenon. Union presence and public-sector status do not guarantee better working conditions and higher QWL. Managerial styles and strategies have a significant impact on QWL in the CC context. Originality/value – QWL is an under-researched area where CCs are concerned. Similarly, much of the existing CC research is based on the private sector, despite the public sector emerging as a large user of CC operations. 2009 Journal Article http://hdl.handle.net/20.500.11937/8768 10.1108/01425450910965423 Emerald Group Publishing Limited restricted
spellingShingle Job satisfaction
Call centres
Australia
Human resource management
Connell, Julia
Hannif, Z.
Call centres, quality of work life and HRM practices
title Call centres, quality of work life and HRM practices
title_full Call centres, quality of work life and HRM practices
title_fullStr Call centres, quality of work life and HRM practices
title_full_unstemmed Call centres, quality of work life and HRM practices
title_short Call centres, quality of work life and HRM practices
title_sort call centres, quality of work life and hrm practices
topic Job satisfaction
Call centres
Australia
Human resource management
url http://hdl.handle.net/20.500.11937/8768