Customer value creation for the emerging market middle class: perspectives from case studies in India

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Customer value creation for the emerging market middle class: perspectives from case studies in India

This paper examines the customer value creation framework and discusses the design of the key elements for product development in emerging markets. A scientometric/bibliometric scoping literature review identifies a clear gap in the current research in studying prerequisites for customer value creat...

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Bibliographic Details
Main Authors:	Sharmelly, Rifat, Klarin, Anton
Format:	Journal Article
Published:	MDPI AG 2021
Subjects:	1503 - Business and Management 3507 - Strategy, management and organisational behaviour
Online Access:	http://hdl.handle.net/20.500.11937/86901

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