Customer value creation for the emerging market middle class: perspectives from case studies in India
This paper examines the customer value creation framework and discusses the design of the key elements for product development in emerging markets. A scientometric/bibliometric scoping literature review identifies a clear gap in the current research in studying prerequisites for customer value creat...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
MDPI AG
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/86901 |