APA (7th ed.) Citation

Sharmelly, R., & Klarin, A. (2021). Customer value creation for the emerging market middle class: Perspectives from case studies in India. MDPI AG.

Chicago Style (17th ed.) Citation

Sharmelly, Rifat, and Anton Klarin. Customer Value Creation for the Emerging Market Middle Class: Perspectives from Case Studies in India. MDPI AG, 2021.

MLA (9th ed.) Citation

Sharmelly, Rifat, and Anton Klarin. Customer Value Creation for the Emerging Market Middle Class: Perspectives from Case Studies in India. MDPI AG, 2021.