Adoption of Solar Photovoltaic Cells in Western Australia: A Marketing Behavioural Perspective
The study explores the factors which impact on the adoption of rooftop solar photovoltaics by Western Australian households. A survey of 110 households was conducted in 2019 and analyzed statistically by using Qualtrics. The results show that environmental and financial considerations are the most s...
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| Format: | Thesis |
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Curtin University
2021
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| Online Access: | http://hdl.handle.net/20.500.11937/86858 |
| _version_ | 1848764879307014144 |
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| author | Amrollahi Biyouki, Zahra |
| author_facet | Amrollahi Biyouki, Zahra |
| author_sort | Amrollahi Biyouki, Zahra |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | The study explores the factors which impact on the adoption of rooftop solar photovoltaics by Western Australian households. A survey of 110 households was conducted in 2019 and analyzed statistically by using Qualtrics. The results show that environmental and financial considerations are the most significant factors influencing adoption. These findings can inform any marketing strategies aimed at increasing the adoption rate of rooftop solar in Western Australia and transitioning towards renewable energy. |
| first_indexed | 2025-11-14T11:26:22Z |
| format | Thesis |
| id | curtin-20.500.11937-86858 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:26:22Z |
| publishDate | 2021 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-868582021-12-15T09:08:53Z Adoption of Solar Photovoltaic Cells in Western Australia: A Marketing Behavioural Perspective Amrollahi Biyouki, Zahra The study explores the factors which impact on the adoption of rooftop solar photovoltaics by Western Australian households. A survey of 110 households was conducted in 2019 and analyzed statistically by using Qualtrics. The results show that environmental and financial considerations are the most significant factors influencing adoption. These findings can inform any marketing strategies aimed at increasing the adoption rate of rooftop solar in Western Australia and transitioning towards renewable energy. 2021 Thesis http://hdl.handle.net/20.500.11937/86858 Curtin University fulltext |
| spellingShingle | Amrollahi Biyouki, Zahra Adoption of Solar Photovoltaic Cells in Western Australia: A Marketing Behavioural Perspective |
| title | Adoption of Solar Photovoltaic Cells in Western Australia: A Marketing
Behavioural Perspective |
| title_full | Adoption of Solar Photovoltaic Cells in Western Australia: A Marketing
Behavioural Perspective |
| title_fullStr | Adoption of Solar Photovoltaic Cells in Western Australia: A Marketing
Behavioural Perspective |
| title_full_unstemmed | Adoption of Solar Photovoltaic Cells in Western Australia: A Marketing
Behavioural Perspective |
| title_short | Adoption of Solar Photovoltaic Cells in Western Australia: A Marketing
Behavioural Perspective |
| title_sort | adoption of solar photovoltaic cells in western australia: a marketing
behavioural perspective |
| url | http://hdl.handle.net/20.500.11937/86858 |