Adoption of Solar Photovoltaic Cells in Western Australia: A Marketing Behavioural Perspective

The study explores the factors which impact on the adoption of rooftop solar photovoltaics by Western Australian households. A survey of 110 households was conducted in 2019 and analyzed statistically by using Qualtrics. The results show that environmental and financial considerations are the most s...

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Bibliographic Details
Main Author: Amrollahi Biyouki, Zahra
Format: Thesis
Published: Curtin University 2021
Online Access:http://hdl.handle.net/20.500.11937/86858