Perceived Value of Mobile Commerce (M-VAL) – Conceptualisation, Scale Development and Validation

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Perceived Value of Mobile Commerce (M-VAL) – Conceptualisation, Scale Development and Validation

Mobile-commerce has unique characteristics which makes it different than in-store and electronic-commerce. Therefore, existing perceived value scales developed for conventional business context may not thoroughly capture perceived value of mobile-commerce (M-VAL) resulting in need to rethink and re-...

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Bibliographic Details
Main Author:	Dastane, Omkar Prabhakar
Format:	Thesis
Published:	Curtin University 2021
Online Access:	http://hdl.handle.net/20.500.11937/86778

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