Perceived Value of Mobile Commerce (M-VAL) – Conceptualisation, Scale Development and Validation
Mobile-commerce has unique characteristics which makes it different than in-store and electronic-commerce. Therefore, existing perceived value scales developed for conventional business context may not thoroughly capture perceived value of mobile-commerce (M-VAL) resulting in need to rethink and re-...
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| Format: | Thesis |
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Curtin University
2021
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| Online Access: | http://hdl.handle.net/20.500.11937/86778 |