What makes marketing tick? A chain-of-effects perspective
| Main Authors: | , |
|---|---|
| Format: | Conference Paper |
| Published: |
2021
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| Online Access: | http://hdl.handle.net/20.500.11937/86280 |
| _version_ | 1848764803589341184 |
|---|---|
| author | Sharma, Piyush Leung, Tak Yan |
| author_facet | Sharma, Piyush Leung, Tak Yan |
| author_sort | Sharma, Piyush |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T11:25:10Z |
| format | Conference Paper |
| id | curtin-20.500.11937-86280 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:25:10Z |
| publishDate | 2021 |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-862802021-12-15T01:58:43Z What makes marketing tick? A chain-of-effects perspective Sharma, Piyush Leung, Tak Yan 2021 Conference Paper http://hdl.handle.net/20.500.11937/86280 fulltext |
| spellingShingle | Sharma, Piyush Leung, Tak Yan What makes marketing tick? A chain-of-effects perspective |
| title | What makes marketing tick? A chain-of-effects perspective |
| title_full | What makes marketing tick? A chain-of-effects perspective |
| title_fullStr | What makes marketing tick? A chain-of-effects perspective |
| title_full_unstemmed | What makes marketing tick? A chain-of-effects perspective |
| title_short | What makes marketing tick? A chain-of-effects perspective |
| title_sort | what makes marketing tick? a chain-of-effects perspective |
| url | http://hdl.handle.net/20.500.11937/86280 |