Dynamism and B2B firm performance: The dark and bright contingent role of B2B relationships
Grounded by the contingency theory, we postulate a match and mismatch conceptualization that can be used to highlight the dark and bright side of business-to-business (B2B) relationships in the environmental dynamism-performance framework. The research conceptualization is examined using the survey...
| Main Authors: | , , , |
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| Format: | Journal Article |
| Language: | English |
| Published: |
ELSEVIER SCIENCE INC
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/86276 |