Cultural Differences in Deliberate Counterfeit Purchase Behavior

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Cultural Differences in Deliberate Counterfeit Purchase Behavior

Purpose: This paper explores the moderating effects of four personal cultural orientations or PCOs (independence, interdependence, risk aversion and ambiguity intolerance) on the relationships among counterfeit proneness, subjective norms, ethical judgments, product evaluation and purchase intentio...

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Bibliographic Details
Main Authors:	Sharma, Piyush, Chan, Ricky YK, Davcik, Nebojsa, Ueno, Akiko
Format:	Journal Article
Published:	Emerald 2021
Online Access:	http://hdl.handle.net/20.500.11937/86270

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