Cultural Differences in Deliberate Counterfeit Purchase Behavior
Purpose: This paper explores the moderating effects of four personal cultural orientations or PCOs (independence, interdependence, risk aversion and ambiguity intolerance) on the relationships among counterfeit proneness, subjective norms, ethical judgments, product evaluation and purchase intentio...
| Main Authors: | , , , |
|---|---|
| Format: | Journal Article |
| Published: |
Emerald
2021
|
| Online Access: | http://hdl.handle.net/20.500.11937/86270 |