Santa’s Little Helper and Star of Instagram, Elf on the Shelf: Gendered Labour, Normalising Surveillance and Digitising a Childhood Phenomenon

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Santa’s Little Helper and Star of Instagram, Elf on the Shelf: Gendered Labour, Normalising Surveillance and Digitising a Childhood Phenomenon

The Elf on the Shelf (EotS) has become—as well as being a best-selling book and toy of the same name—a cultural phenomenon. As a Christmas tradition, the EotS only dates back to 2005, but has quickly gained hold in homes across the world. For the marketers of EotS, it’s also a huge money-spinner, ea...

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Bibliographic Details
Main Authors:	Archer, Catherine, Leaver, Tama
Other Authors:	Holloway, Donell
Format:	Book Chapter
Published:	Springer 2021
Subjects:	2001 - Communication and Media Studies
Online Access:	https://doi.org/10.1007/978-3-030-65916-5_22 http://hdl.handle.net/20.500.11937/86067

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