Santa’s Little Helper and Star of Instagram, Elf on the Shelf: Gendered Labour, Normalising Surveillance and Digitising a Childhood Phenomenon
The Elf on the Shelf (EotS) has become—as well as being a best-selling book and toy of the same name—a cultural phenomenon. As a Christmas tradition, the EotS only dates back to 2005, but has quickly gained hold in homes across the world. For the marketers of EotS, it’s also a huge money-spinner, ea...
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| Format: | Book Chapter |
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Springer
2021
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| Online Access: | https://doi.org/10.1007/978-3-030-65916-5_22 http://hdl.handle.net/20.500.11937/86067 |