What are Convention Attendees Looking for? An Examination of the Impact of Perceived Value and Value Co-creation on Attitude Formation

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What are Convention Attendees Looking for? An Examination of the Impact of Perceived Value and Value Co-creation on Attitude Formation

Despite convention tourism is becoming an important segment of the tourism industry in many countries, the specific benefits that convention attendees see valuable when attending conventions are inconclusive. Based on the consumption values theory, this study considers the impacts of two types of...

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Bibliographic Details
Main Authors:	Ho, Jie Min, Sia, Joseph Kee Ming, Lee, Sean, Yap, Ching Seng
Format:	Journal Article
Published:	Cognizant Communication Corporation 2021
Online Access:	http://hdl.handle.net/20.500.11937/85529

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