What are Convention Attendees Looking for? An Examination of the Impact of Perceived Value and Value Co-creation on Attitude Formation
Despite convention tourism is becoming an important segment of the tourism industry in many countries, the specific benefits that convention attendees see valuable when attending conventions are inconclusive. Based on the consumption values theory, this study considers the impacts of two types of...
| Main Authors: | , , , |
|---|---|
| Format: | Journal Article |
| Published: |
Cognizant Communication Corporation
2021
|
| Online Access: | http://hdl.handle.net/20.500.11937/85529 |