Marketing’s footprint in the boardroom:
Antecedents and outcomes

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Marketing’s footprint in the boardroom: Antecedents and outcomes

Despite the growing influence of marketing in our everyday lives, its relevance in the executive boardroom as a valued member of the top management team continues to be debated. With this decline in the presence and contribution of marketing in the boardroom, there is a fear that organisations may i...

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Bibliographic Details
Main Author:	Jones, Katheryn Jane
Format:	Thesis
Published:	Curtin University 2021
Online Access:	http://hdl.handle.net/20.500.11937/85348

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