Marketing’s footprint in the boardroom: Antecedents and outcomes
Despite the growing influence of marketing in our everyday lives, its relevance in the executive boardroom as a valued member of the top management team continues to be debated. With this decline in the presence and contribution of marketing in the boardroom, there is a fear that organisations may i...
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| Format: | Thesis |
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Curtin University
2021
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| Online Access: | http://hdl.handle.net/20.500.11937/85348 |