Marketing’s footprint in the boardroom: Antecedents and outcomes
Despite the growing influence of marketing in our everyday lives, its relevance in the executive boardroom as a valued member of the top management team continues to be debated. With this decline in the presence and contribution of marketing in the boardroom, there is a fear that organisations may i...
| Main Author: | |
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| Format: | Thesis |
| Published: |
Curtin University
2021
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| Online Access: | http://hdl.handle.net/20.500.11937/85348 |
| _version_ | 1848764731637104640 |
|---|---|
| author | Jones, Katheryn Jane |
| author_facet | Jones, Katheryn Jane |
| author_sort | Jones, Katheryn Jane |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Despite the growing influence of marketing in our everyday lives, its relevance in the executive boardroom as a valued member of the top management team continues to be debated. With this decline in the presence and contribution of marketing in the boardroom, there is a fear that organisations may ignore stakeholder perspectives jeopardising long term performance. Exploring the lived experiences of executive leaders in Australia, this research seeks to understand the obstacles faced by marketing in moving beyond middle management and playing a strategic role in organisational level decisions. |
| first_indexed | 2025-11-14T11:24:01Z |
| format | Thesis |
| id | curtin-20.500.11937-85348 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T11:24:01Z |
| publishDate | 2021 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-853482021-09-10T01:57:32Z Marketing’s footprint in the boardroom: Antecedents and outcomes Jones, Katheryn Jane Despite the growing influence of marketing in our everyday lives, its relevance in the executive boardroom as a valued member of the top management team continues to be debated. With this decline in the presence and contribution of marketing in the boardroom, there is a fear that organisations may ignore stakeholder perspectives jeopardising long term performance. Exploring the lived experiences of executive leaders in Australia, this research seeks to understand the obstacles faced by marketing in moving beyond middle management and playing a strategic role in organisational level decisions. 2021 Thesis http://hdl.handle.net/20.500.11937/85348 Curtin University fulltext |
| spellingShingle | Jones, Katheryn Jane Marketing’s footprint in the boardroom: Antecedents and outcomes |
| title | Marketing’s footprint in the boardroom:
Antecedents and outcomes |
| title_full | Marketing’s footprint in the boardroom:
Antecedents and outcomes |
| title_fullStr | Marketing’s footprint in the boardroom:
Antecedents and outcomes |
| title_full_unstemmed | Marketing’s footprint in the boardroom:
Antecedents and outcomes |
| title_short | Marketing’s footprint in the boardroom:
Antecedents and outcomes |
| title_sort | marketing’s footprint in the boardroom:
antecedents and outcomes |
| url | http://hdl.handle.net/20.500.11937/85348 |