Religiosity and Psychological Contracts in Asian B2B Service Relationships
The growing significance of Asia in global trade has meant that service organizations within the region need to build robust relationships with customers that may reside in nations with different socio-cultural backgrounds. This paper draws on the theories of social exchange and social capital to...
| Main Authors: | , , , , |
|---|---|
| Format: | Journal Article |
| Published: |
Elsevier
2021
|
| Online Access: | http://hdl.handle.net/20.500.11937/84766 |