Participative Pricing Strategy

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Participative Pricing Strategy

Unlike the passive role that consumers usually play in conventional pricing mechanisms, participative pricing enables consumers to play an active role in setting the price for a product or service. Pay What You Want (PWYW) is a form of participative pricing strategy where consumers enjoy complete au...

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Bibliographic Details
Main Author:	Rabbanee, Fazlul
Format:	Conference Paper
Published:	2021
Online Access:	http://hdl.handle.net/20.500.11937/83825

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