Participative Pricing Strategy
Unlike the passive role that consumers usually play in conventional pricing mechanisms, participative pricing enables consumers to play an active role in setting the price for a product or service. Pay What You Want (PWYW) is a form of participative pricing strategy where consumers enjoy complete au...
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| Format: | Conference Paper |
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2021
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| Online Access: | http://hdl.handle.net/20.500.11937/83825 |