Bricks and mortar versus home delivery: the introduction of the Dolly Parton Imagination Library in Rotherham South Yorkshire in a time of public library closures and reduced opening hours, and the use of technology in promotion

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Bricks and mortar versus home delivery: the introduction of the Dolly Parton Imagination Library in Rotherham South Yorkshire in a time of public library closures and reduced opening hours, and the use of technology in promotion

Bibliographic Details
Main Author:	Handley, Brian
Other Authors:	Bev Hulbert
Format:	Conference Paper
Published:	Academy of Marketing 2012
Online Access:	http://hdl.handle.net/20.500.11937/8373

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