Bricks and mortar versus home delivery: the introduction of the Dolly Parton Imagination Library in Rotherham South Yorkshire in a time of public library closures and reduced opening hours, and the use of technology in promotion

Bricks and mortar versus home delivery: the introduction of the Dolly Parton Imagination Library in Rotherham South Yorkshire in a time of public library closures and reduced opening hours, and the use of technology in promotion

Bibliographic Details
Main Author: Handley, Brian
Other Authors: Bev Hulbert
Format: Conference Paper
Published: Academy of Marketing 2012
Online Access:http://hdl.handle.net/20.500.11937/8373

Internet

http://hdl.handle.net/20.500.11937/8373

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