Development of a Scale to Measure Memorable Tourism Experiences

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Development of a Scale to Measure Memorable Tourism Experiences

The quality experiences provided to customers, which are indeed memorable, directly determine a business’s ability to generate revenue (Pine and Gilmore 1999). However, the extant tourism literature has provided limited explanation of the factors that characterize memorable tourism experiences. Thus...

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Bibliographic Details
Main Authors:	Kim, Jong-Hyeong, Ritchie, J.R., McCormick, B.
Format:	Journal Article
Published:	SAGE Publications Inc 2012
Online Access:	http://hdl.handle.net/20.500.11937/8305

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