Development of a Scale to Measure Memorable Tourism Experiences
The quality experiences provided to customers, which are indeed memorable, directly determine a business’s ability to generate revenue (Pine and Gilmore 1999). However, the extant tourism literature has provided limited explanation of the factors that characterize memorable tourism experiences. Thus...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
SAGE Publications Inc
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/8305 |